Cardel Homes Holiday Digital Campaign
Cardel Homes wanted a refined holiday campaign that felt both exclusive and emotionally resonant. With limited photography available, I developed a concept focused on family connection and the feeling of coming home for the holidays. Working with our copywriter, we crafted the message, “Make this holiday season unforgettable by gathering in a brand-new home,” to evoke warmth and urgency while preserving the elevated tone of the Cardel brand. I selected rich textures, elegant serif typography, and a warm, sophisticated color palette that aligned with their established brand identity. Subtle high-end design details balanced emotional appeal with refinement, resulting in a campaign that conveyed both momentum and confidence to potential buyers.
2025 I Group Two Advertising
Creative Direction
Branding
Visual Strategy
Mood board showcasing the campaign logo I designed, along with the selected color palette, product imagery, and lifestyle photography that established the overall visual direction.
I developed the creative direction for the social assets, which were later produced as reels and graphics by the team. The concepts were approved by the client prior to my departure from Group Two, though final production was completed after I transitioned out of the role.
The client requested an email that would create an emotional connection while highlighting key product features and incentives. I designed a clear, visually engaging layout with defined sections to organize the longer content into a cohesive and impactful message.