Cardel Homes wanted a refined holiday campaign that felt both exclusive and emotionally resonant. With limited photography available, I developed a concept focused on family connection and the feeling of coming home for the holidays. Working with our copywriter, we crafted the message, “Make this holiday season unforgettable by gathering in a brand-new home,” to evoke warmth and urgency while preserving the elevated tone of the Cardel brand. I selected rich textures, elegant serif typography, and a warm, sophisticated color palette that aligned with their established brand identity. Subtle high-end design details balanced emotional appeal with refinement, resulting in a campaign that conveyed both momentum and confidence to potential buyers.

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