Dream Finders Video Assets
I created a variety of video assets for Dream Finders Homes, often working with a limited selection of pre-edited footage. Partnering with our copywriter, I integrated provided copy with curated stock video and photography to highlight key amenities, lifestyle moments, and emotional appeal. Examples of Performance Max ads and social reels are shown below.
2025 I Group Two Advertising
Design Direction
Brand Application
Visual Strategy
PMAX Video Asset
The Performance Max video announced Dream Finders Homes’ recognition as Builder of the Year and introduced the brand to the Charlotte market. Because Dream Finders was new to the area and planning to launch multiple communities, the video needed to appeal to a broad range of audiences. With limited provided footage, I combined lifestyle photography, curated stock visuals, and text-only slides to create a complete, engaging video that balanced brand storytelling with visual variety.
Social Media Reel
The Performance Max video announced Dream Finders Homes’ recognition as Builder of the Year and introduced the brand to the Charlotte market. Because Dream Finders was new to the area and planning to launch multiple communities, the video needed to appeal to a broad range of audiences. With limited provided footage, I combined lifestyle photography, curated stock visuals, and text-only slides to create a complete, engaging video that balanced brand storytelling with visual variety.