EG Home Digital and Print Campaign
EG Home sought an elevated, editorial-style campaign to reflect the curated, high-end nature of their Enclave at Barn Island community, where homes started in the $800s. I developed the visual direction, created the logo lockup, selected photography, and chose typography that felt distinct yet complementary to their established brand. With limited assets available, including only one partially finished home and photography from similar models, I focused on creating a refined aesthetic that emphasized craftsmanship, lifestyle, and proximity to nearby amenities. The campaign performed successfully, generating multiple qualified leads, and the client was thrilled with the results, requiring only minimal revisions.
2025 I Group Two Advertising
Visual Direction
Branding
Campaign Design
Mood board showcasing the selected color palette, product imagery, and lifestyle photography that established the overall visual direction for the campaign.
I developed the visual direction for the social assets, which were later produced as reels, paid social, and graphics by the team.
Paid social ad produced by the production team under the creative director’s guidance, using the visual direction I provided.
