RNL Email Series
Design Direction
System Development
Email Marketing
Animation
RNL Homes needed an introductory drip email series but had no existing templates or digital collateral to build from. I created an entirely new email system that established the foundation for their future campaigns, incorporating animation, photography, and complementary colors to enhance their existing brand. Working with our copywriter, I refined and adjusted the provided copy to strengthen flow and tone. The final series required only minor revisions, was well-received by the client, and successfully generated multiple leads through their contact page.
2025 I Group Two Advertising
Extraordinary Service
Static Email. The main challenge for this piece was the extensive client requested copy. I refined the content by condensing it into clear bullet points and structuring each section to maintain visual balance and keep readers engaged.
Who is RNL Homes
Static Email. An introductory email featuring RNL Homes and its president, emphasizing their family values and brand story while introducing a warmer, more inviting tone to their visuals.
Design Studio and Professional Guidance
Animated Email. This piece showcases RNL Homes’ personalized design options and introduces their interior designer as a trusted guide in helping homeowners create their dream home.
Built Better Features
Animated Email. This piece showcases RNL Homes’ exceptional build quality and craftsmanship, highlighting the premium features included in every home while introducing more blue tones to their brand palette for a refreshed, cohesive look.